• Home
• About Us
• China Business Network
• China Education Network
• Chinese Language Classes
• Membership Info
• Other Resources
• Photo Gallery
• Donations
• Subscribe for info

What a difference a Year makes: China bytes!

by Paul Swenson,
Director, Business Oregon's Greater China Representative Office
& The China Hand Consulting (Shanghai) Co. Ltd.

Sponsored by:

About the Program:

As China emerges on the World stage, its consumer preferences and the way you engage your customer is changing too. As we say in Shanghai, "if something bytes, byte back".

What does China's social media mean for your firm and are you engaged enough (or too much)? This presentation is a tongue and cheek look at viral marketing, protecting your brand online and a description of the tremendous opportunities (as well as perils and pitfalls) of engaging this dynamic market. It will appeal to experienced China specialists, those new to the market and those interested in exploring China's digital frontier.

If you are interested in China, attend this event to get up-to-date information, and learn how Business Oregon (Oregon Business Development Dept.) can help you. Paul Swenson and his China-based firm represents Business Oregon to assist companies to market products and services in China, and bring Chinese investors to Oregon.

About the Speaker:

Paul H. Swenson is an experienced "China Hand" with over twenty years of experience in the China market. Paul began his career in China in 1990 after completing a BA in Economics and Asian Studies at St. Olaf College in Minnesota. He later completed a Master's Degree in Hospitality Management at Cornell University in New York.

Paul began work for the U.S. Department of Commerce Foreign Commercial Service in 2001 where he led the health care, pharmaceutical, chemical, agriculture, education and biotechnology portfolios. While at the Consulate he received awards for his work on export issues for the US medical device industry and leadership in assisting US exporters.

In November 2003, Paul opened a shared State Trade Office in Shanghai, China, to assist US States and their firms with export issues and investment recruitment. Business Oregon joined the office in January 2010. Paul was part of the team that worked on Governor John Kitzhaber's trade mission to China in September 2011. He has also worked on a variety of industry specific trade and investment issues for Business Oregon.